Referral programs have become an increasingly popular marketing strategy in the business world, and Dhaka, the bustling capital of Bangladesh, is no exception. In a city where the competition is fierce and consumer loyalty is constantly shifting, many businesses have turned to referral programs as a way to attract new customers and retain existing ones. And the results have been impressive. Let’s take a look at some of the successful referral programs in Dhaka and how they have impacted businesses in the city.

One of the most well-known examples of a successful referral program in Dhaka is the ridesharing app, Pathao. Through their referral program, Pathao offers free rides to both the referrer and the referee when someone signs up using the referral code. This clever strategy not only helped Pathao gain a substantial number of users, but it also created a buzz and spread awareness about the app. Another notable referral program in Dhaka is that of the e-commerce platform, Daraz. The platform offers discounts to both the referrer and the referee, incentivizing people to recommend the site to their friends and family. As a result, Daraz saw a rapid increase in their customer base and sales. Lastly, a local restaurant in Dhaka, Cafe Mango, created a successful referral program by giving out free meals to customers who bring in new diners. This led to a significant increase in their customer traffic, and many customers became regulars thanks to the referral program.

The success of these referral programs in Dhaka is a testament to the power of word-of-mouth marketing. Not only do referral programs help businesses gain new customers, but they also foster a sense of trust and loyalty among existing customers. Moreover, with the rise of social media, a successful referral program can quickly go viral and reach a wider audience. So, if you’re a business in Dhaka looking to boost your marketing efforts, consider implementing a referral program and see the positive impact it can have on your business.